What is Plain English and why is it important?
Communication is not just about getting your message across; it's about ensuring it is understood. One of the most effective ways to achieve this is through the use of plain English.
What is Plain English?
Plain English is a way of writing that uses clear, concise, straightforward language to communicate complex information. It's a style that aims to make information accessible and understandable to everyone, regardless of their education or background.
It’s a way to cut through the jargon that has a habit of creeping into every business!
Why is Using Plain English Important?
Clear communication is essential for any business or organization. By using simple and straightforward language you can ensure that your message is accessible to a wide audience, regardless of background, and build trust and credibility.
When your message is clear and concise, it shows that you are respectful of your audience's time and that you value their understanding which can help to establish a positive relationship, leading to increased engagement and loyalty. It will also help avoid misunderstandings and mistakes which could have legal or financial consequences.
How to Write in Plain English
Writing in plain English requires a few simple steps:
Keep it Simple: Avoid technical jargon or complex terms.
Use Short Sentences: Keep your sentences short and concise. Breaking up long sentences improves clarity.
Be Direct: Get straight to the point and avoid using vague language or euphemisms.
Use Active Voice: Use an active rather than a passive voice to make your message more direct and engaging.
Check for Clarity: Ensure that your message is clear and easy to understand.
The use of clear, concise, and straightforward language will increase understanding, save time and money, build trust, promote accessibility, and improve compliance.
Using plain English ensures your message is received as intended.
